The company’s history is a story of innovation and pioneering new heights for both consumer electronics and servicing quality.
Under the leadership of Mr Hon Yew Chai, Star Radio Service was founded as a traditional family-operated electrical store in Sungai Pinang, Penang.
Mr Joseph Hon followed his father’s footsteps and started his first electrical store in Bayan Baru, namedStar Electronics Sales & Services.
Standardization identity to all our branches to give a distinctive brand image to Star Electronics Sales & Services delivering the same brand promise and value to our valued customers.
Introduction of SEC Electricare - an innovative and friendly brand image that represents a vision to strive on service excellence and innovativeness in 3C (Consumer Electronics, Communications, Computer Products).
SEC received 2 major recognitions from ISO 9001:2000 and Superbrand.
SEC was honoured with the “5th Asia Pacific International Honesty Enterprise-Keris Award”.
Record-breaking 4-day SEC 3C Show is the largest ever 3C sales extravaganza in northern Malaysia played host to over 10,000 visitors at the Penang International Sports Arena (PISA) with a sales increase of more than 50% from the previous fair.
SEC More 1st flagship at Gurney Plaza, Penang
Established of SEC More 2nd flagship, located at Landmark Central Kulim Mall Established of SEC More 3rd flagship, located at Penang Times Square.
SEC Launches Franchisee Plan